Full-funnel paid social strategy powered by verified server-side CAPI signals to lower CPA, double ROAS, and scale ad budgets safely.
Architecting TOFU cold prospecting, MOFU consideration, and BOFU Dynamic Product Ads (DPA) tailored for high-LTV customer acquisition.
Advantage+ Shopping Campaigns (ASC), hook-rate and hold-rate video creative testing matrix, and automated rule-based scaling.
Retargeting lists and 1-5% Lookalike (LAL) audiences built from 9.8/10 EMQ server-verified purchase events.
Marketing Efficiency Ratio (MER) tracking, CAC-to-LTV financial modeling, and horizontal/vertical budget scaling without learning phase resets.
Full custom GTM DataLayer integration for view_item, add_to_cart, begin_checkout, and purchase events with exact currency, value, item arrays, and user attributes on any custom web framework.
End-to-end GA4 event schema configuration, funnel exploration reports, conversion action definitions, and cross-domain tracking setup with zero duplicate transactions.
Server-Side Meta Conversions API with SHA-256 user data hashing (Email, Phone, FBP, FBC, IP, User-Agent) boosting Facebook Event Match Quality (EMQ) to 8.5 - 9.8/10.
Enhanced Conversions for Google Ads, TikTok Pixel & Events API, Pinterest Tag, and Snapchat Pixel tracking for unified multi-channel ad attribution.
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'event': 'purchase',
'ecommerce': {
'transaction_id': 'ORD-2026-9842',
'value': 249.99,
'currency': 'USD',
'items': [{
'item_id': 'SKU-CAPI-PRO',
'item_name': 'Server-Side Tracking Kit',
'price': 249.99,
'quantity': 1
}]
},
'user_data': {
'email_hash': 'e3b0c44298fc1c149afbf4c8996fb924...',
'phone_hash': '1c8b368731302ef340e4e66299b828...'
}
});
“Sohel fixed our iOS 14 attribution issues with Meta CAPI. Our ROAS boosted by 3.5x within 30 days!”
“The best GTM & Server-Side tracking specialist. 100% accurate purchase data and 9.2 Event Match Quality!”
“Exceptional Meta & Google Ads strategy. Scaled our store revenue to $85k+ per month effortlessly.”
Server-Side Tracking sends conversion events directly from your server container (Stape.io) to Meta, Google, and TikTok instead of relying solely on browser pixels. It recovers lost data caused by iOS 14+ Safari ITP and ad blockers.
Typically 24-48 hours. I handle full DataLayer setup, Stape.io server setup, custom domain mapping, and event deduplication testing.
Yes! By passing user data parameters (hashed email, phone, fbp, fbc, IP, user-agent) via server-side CAPI, your Event Match Quality will improve to 8.0 - 9.5+.
Yes, I specialize in full-funnel ad campaigns, creative testing, retargeting, and budget scaling for e-commerce stores.
Tell me about your revenue goals and let's set up bulletproof tracking and scaling ad campaigns.
Book a Free Call